The Franchise E-Factor, Greg Nathan

Greg Nathan, an experienced franchising veteran, is set to fill the void left by other books of the sector. He exposes one of the most important parts of any franchise collaboration, which is coincidentally one of the most neglected, the relationship between a franchisor and franchisee. Nathan creates the E-factor model, which consists of six phases, from the enthusiastic euphoria of kick-starting something new, through the stages of doubt and conflict, towards the phases of realization and harmonic communication, which lead to a mutually beneficial union. This book describes all and gives advice to participants how to make the process as quick and painless as possible.