Global Franchising Operations Management: Cases in International and Emerging Markets Operations, Ilan Alon

The leading expert in the area of global marketing creates this unique piece of insight about expanding your franchise business abroad. It takes in mind the high growth rate of franchising internationally and the benefits of bringing it to additional countries. Some of the questions the book answers are: how to manage your franchise from distance and how to do it without being confident in your knowledge of the local market; how to decide if you should even think of expanding abroad in your unique situation, and what new set of abilities should you develop to be able to succeed in doing so.