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Valvoline Instant Oil Change


Initial fee: $30,000
Royalty fee: 6%
Total investment: $178,425 - $1,989,000
Term of agreement:  15 years, renewable
Branch: Quick-lube service center

Although the first ranking of Valvoline Instant Oil Change /VIOC/ on Entrepreneur’s Franchise 500 list was in 2013, the company has been around for a long time and has built strong brand loyalty and corporate culture. The history of Valvoline started in 1866. The company provides quick-service oil change and is one of the largest producers of motor oil in the USA. There are 900 Valvoline centers in 41 states.


The strongest assets that Valvoline has to offer to new franchise owners are its strong brand and the VIOC system. Valvoline is one of the most recognized brands worldwide. Products with this brand are sold in more than 100 countries. Valvoline customers are loyal and usually return for a quick oil change. The VIOC system collected the expertise of 140 years in the business. The company owns over 260 stores and has real-world experience that enables more efficient development and improvement of the business model.  


Franchisees need to be entrepreneurs who are ready to commit to being part of VIOC. They can choose between single and multiple-unit ownership. They are not required to have automotive experience but business background would be a great plus. Start-up investment differs depending on whether franchisees lease or purchase the property and the equipment they need.  VIOC provides financing for equipment only but assists in finding third party financing.


New franchise owners receive pre-opening assistance with site research and location, staff recruiting and training.  The VIOC University offers more than 60 online courses for employees and management. Employees go through leadership training where they learn how to manage inventory, costs, reports and other day-to-day operations.


Valvoline provides national marketing programs and assists with local marketing and advertising.



Valvoline provides quick-service oil change and motor oil products. It is one of the best known brands in the world. To franchisees, Valvoline offers its strong brand name and its experience in the oil change industry for more than 140 years. Valvoline is seeking new franchise owners in the USA.

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