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Aaron’s Inc


Initial fee: $15,000 - $50,000
Royalty fee: 6%
Total investment: $263,870 - $692,580
Term of agreement:  10 years, renewable
Branch: Furniture, electronics, computer & appliance leasing & sales

Aaron’s is a retailer that offers furniture and electronics for rent and for purchase to customers in the USA and Canada. It is a leader in the rent-to-own industry. Aarons offers top brands like Dell, HP, Compaq, Phillips, as well as Woodhaven, but also has its own signature brand. The company’s services could be differentiated into three categories: sales and lease ownership; corporate furnishings; and manufacturing.

Aarons has 2,000 locations in North America. The company was found in 1955 but did not start to operate as a franchise until 1992. Today, the company recognizes franchisees as a major force in the American economy and focuses on employing more franchisees.

Aaron’s provides a proven business model that has been tested for the last 20 years. the fact that more than 90% of franchisees own more than one Aaron’s unit confirm the success of the business model Aaron’s provides. Operating Aaron’s franchise is not hard given the support the company provides. Moreover, it only takes six employees for the business model to work.

Aaron’s offers financial as well as informational support. The company assists entrepreneurs  financially in obtaining start-up inventory. Aaron’s Franchise Association allows franchisees to communicate with each other and to share information and experience.

The company also provides marketing support to all franchisees. Aaron’s Drive Dreams Home advertising campaign is part of the NASCAR sponsorship program. All entrepreneurs who are part of the Aaron’s family benefit from the brand name and extensive advertising.      


Aaron’s is a leader in the rent-to-own industry. It offers sales and lease of furniture and electronics to customers in North America. The company offers top brands like Dell, HP, Compaq, as well as its own signature brand. Over 2,000 stores carry the brand name of Aaron’s.

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