Burger King, Groupe Olivier Bertrand, Naxicap enter JV to expand the BK brand in France

Fast-food chain Burger King has entered into a joint venture with French multi-brand restaurant group Groupe Olivier Bertrand and private equity firm Naxicap Parners and will further grow its brand with new franchised units  in France, the company said at the end of November 2013. 

The joint venture will increase the presence of the Burger King brand in France and is set to cover some 20% share of the QSR market.

The joint venture has signed a long-term master franchise deal for France which envisions an aggressive expansion of the brand’s presence across the country.

"Our development objective is an ambitious one. We have our sights set on a 20% share of the French quick service restaurant market and product leadership in the fast food hamburger segment,” Olivier Bertrand, President of Groupe Olivier Bertrand said.

Burger King’s new restaurants are expected to provide an estimated 1,200 job positions within the first year alone.

Burger King has initiated an aggressive global expansion strategy. The company recently announced it has entered into a joint venture with the India-owned Singapure-based group Everstone to open new units in India. Some 99% of its units are franchise-owned.

Groupe Olivier Bertrand operates and franchises over 250 restaurants across France.

Naxicap Partners, a subsidiary of Natixis Private Equity, is a leading French investment enterprise. It has five offices throughout France and some 1.5 billion euro in capital under management.