Street Smart Franchising, Joe Matthews, Don DeBolt, and Deb Percival

Joe Matthews, successful manager at several household franchise chains, Don J. DeBolt, finance expert and highly respected former International Franchise Association president, and Deb Percival, experienced writer and franchise developer, unite to deliver an actual down-to-earth book about how franchising should be done and what perils it holds for its prospective followers. The uniqueness of this handbook is in its lack of unnecessary diversions from the main goal: learn as much about franchising as you need to know, and become a successful franchise owner.