Franchising from the Inside Out, Ed Texeira

The practical advice Franchising from the Inside Out provides is much valued in the library of any prospective franchise buyers. As the title suggests, it mostly has to do with understanding the fundamentals and gaining the notion one would need to be able to evaluate and seize opportunities. Although it puts emphasis on businessmen about to purchase their first franchise, it also has some chapters, which are of use specifically to existent franchisors and franchisees.