Articles

Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits, CFE, Lonnie Helgerson

Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits is mainly about being “ahead”: what it contains are methods, tips and tricks to attract a new type of customers, to utilize modern tools and technology, and to stay ahead of the terms your new business needs to develop. The book is distinguishable in the way that to showcase what one needs to do, it doesn’t shy away from describing some of the most notable failure stories of history, right next to the success ones.

 

In particular you'll find information about how to:

• Create Sustainable Profitability

• Stay Ahead of Your Growth Rate

• Manage Franchise Relations

• Enhance Profits

• Turn Your Business Into a "Best Practices" Machine

• Recruit Franchise Buyer

• Structure Marketing and Franchise Support

• Develope Programs for Growth

• Utilize Technology to Grow and Manage a Brand

• Resource Management for a Growing System