What investment will you make for starting new business?

See results
Denny’s Inc.


Initial fee: $40,000
Royalty fee: 4%
Total investment: $1,178,515 - $2,396,165
Term of agreement:   20 years
Branch:  Food: Full-service family restaurant

If you know the Denny’s brand, you definitely have tasted the mouth-watering breakfasts that Denny’s offers. We all have. A variety of burritos, eggs, bacon strips, sausages, hash browns, pancakes and French toasts mix together to create a delicious beginning of the day.   


Denny’s is not only a place that makes big breakfasts and dinners; it is a place that makes big money, too. With nearly 1,700 locations, more than 90% of Denny’s restaurants are owned and operated by franchisees. The restaurants offer breakfast, lunch and dinner 24/7, 365 days a year. The first Denny’s restaurant opened in 1953 in California. Ten years later, it started franchising.      


In recent years, Denny’s shows growth in the number of franchises. More than 65% of entrepreneurs own more than one Denny’s franchise. There is no surprise here; there is almost 100% brand awareness and the owning of a leading full-service restaurant is profitable.


Good prices, variety of products, new specials all the time - these are only part of the reasons why so many customers love Denny’s. Denny’s shows its love, too. Every customer group’s needs are taken into consideration - there is kids’ menu, 55+ menu, menu for better nutrition New tasty specials are added constantly. The most recent innovation to the menu is a variety of skillet meals at great prices.


Whether you are opening your first Denny’s franchise or your seventh, you can rely on Denny’s support. In fact, Denny’s encourages existing franchisees to open new locations by lowering initial fees and training fees.


The full-service restaurant industry is competitive. Restaurants compete with each other as well as with grocery stores and convenience stores. Operating a Denny’s restaurant ensures you the support and the brand name of an industry-leading franchise.


Denny’s is one of the largest full-service restaurant franchise chains. It has more than 1,700 restaurants worldwide, more than 90% of which are owned by franchisees. Denny’s offers more than delicious food. It has one of the leading franchise support systems in the industry.

Ask for more information