Greek Franchise Opportunities
Interview with FC&D, The Development Experts, Greece
How did you get started as a franchise consultant?
FC&D The Development Experts (www.fcd.gr) is the oldest specialized Consulting and Business Development firm utilizing in Franchising, Licensing, Distribution, Business Opportunity, in Greece, Southeast Europe and Balkans with base in Athens. The initiation of its activities began in 1989. Through a course of 24+ years, it continues to serve the market with knowledge, experience and legendary reliability. Our Philosophy: Respect, high expertise, daily collaboration, protection from pitfalls and mistakes. FC&D is a member of the Greek Franchise Association since its establishment.
Who are your clients?
On our web site available is our client list as well as the type of cooperation we have with them (http://www.fcd.gr/1_8_-.html)
What are the current trends on the franchising market in your country?
Even though the economic circumstances are tough for 6th consecutive year the development signals are obvious. Regarding the franchising trends, Food and Service followed by Retail sectors dominate the market.
How many companies in your country offer franchises?
In the beginning of 2013 the companies offering franchise systems in Greece are 258.
Which are the best Franchises by growth, branch and demand? What makes them different?
The best franchises by growth and demand are in food sector with an average of 153 units followed by services sector with an average of 124 units. The point that makes them different, food is an “all time classic” sector and services ie the education is very important for the Greek people.
What's the average startup investment in money and time for a franchise?
The average startup investment for a franchise is €48,000 and it takes about 30 days to be started.
Which branches experience a lack of franchises?
Due to the current economic circumstances there is a lack of fashion retail franchises.
What is the profile of the people who choose to buy a franchise?
Usually there are three groups of people who choose to buy a franchise:
- People who have decided to start their own business;
- People who have lost their jobs;
- Franchisees, who want to open a new unit.
What should a franchisor know before coming to your country? Any specific requirements, legal restrictions.. etc?
There aren’t any specific requirements or legal restrictions different from those existing in EU. Besides that, in progress there is a large reform plan that helps business by creating more flexible, simple and easy procedures.
Our advice to prospective franchisors who wish to enter Greece (which is an open port to Southeast Europe, East Mediterranean and Middle East Region) is to start with a good Franchise Business & Development Plan, that takes into consideration all important factors. Market research along with selection of an experienced local consulting & development firm are vital for the franchise.
