Articles

Franchising for Dummies, Michael Seid and Dave Thomas

Franchising for Dummies is a lightheartedly-written guide to help you make one of the biggest decisions of your life. In a simple and entertaining manner it describes essential aspects of franchise business. Unlike most other manuals Franchising for Dummies takes the risk of founding a new company wholeheartedly. It concentrates on finding the best fitting franchise business for your capabilities among the already existing ones, picking a top location, collecting the funds to be able to afford it, buying and developing it. The book goes as far as providing useful advice for the expansion of business.