Articles

Franchise Bible: How to Buy a Franchise or Franchise Your Own Business, Erwin J. Keup and Peter E. Keup

The ability to measure opportunities is a franchisee must. Other vital requirements are the talent to make a great impression to potential clients and pick the right partners at the right time. And while these are basically preset character traits, they are nothing when not backed by a solid dose of know-how. Franchise Bible: How to Buy a Franchise or Franchise Your Own Business is a fantastic up-to-date tool, containing everything that a new or an experienced franchisee needs to know: an overview of the current franchising landscape, contact information of regulatory agencies, a list of sources for useful information, real-life examples and comprehensive checklists.