Publications

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  Articles What Should I Ask the Franchisor?

  If you want to draw the maximum benefit from your meeting with the franchisor, you must be well prepared. Here we have a sizeable selection of the questions you must answer before you buy a franchise.
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  Articles How Do I Choose a Franchise?

  Buying a franchise is a serious decision that will affect your life. Don’t rush it. You must conduct a careful study of The Market – the demand and frequency of use of your products/services. Are they seasonal? How will the market develop in the future? Is the profit margin good enough?
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  Articles The Franchise E-Factor, Greg Nathan

  The book exposes one of the most important parts of any franchise collaboration, which is coincidentally one of the most neglected, the relationship between a franchisor and franchisee. Greg Nathan creates the E-factor model, which leads to a mutually beneficial union.
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  Articles Buying a Franchise Highway to Business Success

  Book "Buying a franchise - Highway to Business Success"
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  Articles Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business, Ann Dugan

  Renowned professionals marshal an easy to read and follow manual about how to buy and operate a franchise business and what its various aspects truly represent.
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  Articles Global Franchising Operations Management: Cases in International and Emerging Markets Operations, Ilan Alon

  The leading expert in the area of global marketing Ilan Alon creates this unique piece of insight about expanding your franchise business abroad.
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  Articles Franchising from the Inside Out, Ed Texeira

  The practical advice Franchising from the Inside Out contains comprehensible explanation of the franchise process including detailed information about how to choose and evaluate a franchise before making that final decision.
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  Articles Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits, CFE, Lonnie Helgerson

  This book contains tips and tricks to attract a new type of customers, to utilize modern tools and technology, and to stay ahead of the terms your new business needs to develop.
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  Articles Achieving Wealth Through Franchising (Streetwise Series), Robert T. Justis, William Slater Vincent

  Achieving Wealth Through Franchising is all about information without the sure-coating and trivia many other books tend to heavily rely on
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  Articles Franchise Fraud: How to Protect Yourself, Robert Purvin & Robert L. Purvin Jr.

  The book presents a different franchise environment than the one we know: the American do-or-die market, where the stakes are not high solely then when it comes to gaining a larger client base.