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Initial fee: $35,000
Royalty fee: 6%
Total investment: $209,500 - $646,100
Term of agreement:  10 years
Branch: Food: Chicken fingers & buffalo wings

Chicken is America’s favorite entrée. The average American eats over 80 pounds of chicken in a single year. More than 1.25 billion chicken wing portions were consumed solely during the Super Bowl in 2012.


Zaxby’s, the fast-casual restaurant chain, succeeded because of America’s love for good chicken wings. Only fresh ingredients are used in the recipes. The menu contains Zaxby’s mouth-watering specialties including spicy Buffalo wings, hand-breaded chicken fingers, spicy fried mushrooms, thinly sliced tater potato chips, and a variety of sandwiches and salads all accompanies by one of nine different sauces. Best of all, the average customer check is $9.50.


Zaxby’s has recently added an option to order online.


The first Zaxby’s opened in 1990. Four years later it started franchising and has grown to over 550 locations in the Southeast USA. The company is expanding in markets where it currently has no presence.


Entrepreneurs who want to join Zaxby’s are not required to have prior restaurant experience but need to have operational background. They are not required to work at the restaurant either. However, in this case they need to assign a Designated Principle who owns 25% of the restaurant. The Designated Principle monitors the restaurant daily.


New franchise owners go through an extensive eight-week training which includes two weeks at Zaxby’s headquarters and six weeks experience at a training restaurant. They receive ongoing trainings and site visits that ensure the same customer experience in each restaurant.


Zaxby’s franchisees manage their own businesses independently while they benefit from a strong brand, steady growth, and ongoing comprehensive support. Each restaurant owner has access to consultants and regular conferences which are part of the support system. They can also refer to operations manuals and informational materials.      

Zaxby’s fresh food, attention to customer needs and friendly atmosphere are the key to its success. So are the recipes for the delicious chicken wings. Chicken is America’s favorite entrée and Zaxby’s offers some of the best chicken specialties. Better yet, the average customer check amounts to $9.50.

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