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Sonic Drive In Restaurants


Initial fee: $45,000
Royalty fee: 4-5% + 5.9% Advertising fees
Total investment: $1,112,300 - $3,002,700
Term of agreement:  20 years, renewable
Branch: Food: Drive-in restaurant

SONIC drive-in fast-food restaurants receive customers’ love and loyalty because they differ from other drive-in restaurants. Customers receive their orders in their cars brought to them by carhops on roller skates. They skip the hassle of waiting in busy drive-through lines. SONIC has a unique menu with a variety of entrees, breakfasts, snacks, colorful drinks and real ice cream treats. 


SONIC is the largest chain of drive-in restaurants in the USA. Over three million customers choose SONIC every day. Building strong relationships with customers and franchisees is key factor for the success of the company. It has the highest rate of customer frequency in the industry and 60% of all franchisees own more than one restaurant.


SONIC franchises owners need to have restaurant background. If they lack it, they are required to find a partner who has experience. Absentee ownership is not allowed since the company believes that owners make better managers. Candidates should be financially capable of opening at least two SONIC drive-ins.  


Franchisees start with an eleven-week comprehensive training program. Pre-opening support includes professional assistance with site selection and construction, instruction on staff recruiting and training, and research and development expertise to help entrepreneurs find and create products that fit the needs of local customers.


No direct financing is available but franchisees benefit from regional and national marketing materials and promotional programs that can be customized for local markets.


Teams of professionals work together with franchisees to maximize profits and cut costs. As the largest drive-in chain, SONIC franchises have strong buying power and get great deals on supplies.


SONIC Drive-In is the largest drive-in fast-food restaurant chain in the USA. The company is operating since 1953 and has over 60 years of franchise experience. The company has 3,443 locations in the USA. SONIC units could also be found in malls, food courts, airports and grocery stores. 

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