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Motel 6


Initial fee: $25,000 - $35,000
Royalty fee: 5%
Total investment: $2,094,000 - $2,909,900
Term of agreement:  10-15 years, renewable

Economy lodging

If you have traveled around the USA and Canada you most probably have stayed at least once in Motel 6. It is conveniently located all over North America and offers quality economy lodging at the lowest price. When the first Motel 6 opened in 1962 rooms were six dollars per night; this is where it got its name from. It offers the basics without unwanted services or products. It promises clean and comfortable rooms for a nice low-cost stay, just as it did when it first opened. Motel 6 has the highest brand awareness in the economy lodging sector.


Motel 6 succeeds in setting a standard for each hotel from the brand. The company has introduced the Phoenix Style - a prototype for a more unique and modern design for Motel 6 interior and exterior. The company assists franchisees with site selection and construction to ensure all motels meet the Phoenix standards. The style is designed to cut construction costs and raise profitability.


Whoever joins the Motel 6 family receives extensive training and comprehensive support. Besides old-school classroom trainings and meetings with mentors, franchise owners have access to an online learning portal and periodic webinars. Experienced teams support entrepreneurs right from the beginning.


G6Hospitality is a parent company of Motel 6 and Studio 6. Together the two brands are a universal leader in economy lodging. Studio 6 is for extended stays; it has living areas and furnished kitchens. Both brands offer comfort and low prices.


There are approximately 1,100 Motel 6 hotels located in the USA and Canada. The company started franchising in 1996. Nearly ten percent of all franchisees own more than one unit. The company is seeking new franchise owners in North America.        


Motel 6 is part of G6Hospitality. It offers clean and comfortable rooms with minimum extras to and lowest prices. Motel 6 together with Studio 6 covers the largest market sector in the economy hotel industry. There are approximately 1,100 hotels in the USA and Canada. They all meet the Phoenix Style, Motel 6’s prototype standards for motels.

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