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Moe’s Southwest Grill


Initial fee: $30,000
Royalty fee: 5%
Total investment: $450,615 - $768,843
Term of agreement:  20 years, renewable
Branch: Food: Fast-casual Southwestern Food

Free chips and salsa with each meal of burritos, tacos, quesadilla and salads and over 20 free-of-charge fresh add-ons including grilled onions and guacamole – this is what you will find at Moe’s. Moe’s is the #1 fast casual Mexican restaurant chain.  


The Mexican food segment is one of the fastest growing in the restaurant industry.  The first Moe’s was founded in 2000 and just a few months later the first franchise opened. There are currently 467 restaurants but the company is expanding and seeking franchisees worldwide. Moe’s plans to open its 850th restaurant by 2015.


The company offers franchise opportunities to experienced entrepreneurs who would commit to a minimum of three units. A three-week Internship Program is designed for candidates who do not have prior management experience. Every traditional Moe’s restaurant is give territorial protection. 


Candidates need to meet Moe’s financial requirements of a minimum of $1.5 million in net worth and at least $500,000 in liquid assets.


Once they are approved, franchisees start with a few weeks of training in classrooms and training restaurants. When they complete it, they can continue their education from online materials and operations manuals that are available at all times.


Franchisees receive support prior to opening and with the grand opening. Professionals assist with site selection and construction while the design team prepares customized plans for the site. Support teams help with the opening and development of the restaurant. Consultants make regular visits to the site to ensure franchisees are doing well. Restaurant owners can contact Moe’s support teams quickly and easily through instant chat messaging.


Moe’s provides innovative marketing programs and seasonal campaigns. Franchisees can also benefit from online access to a database of marketing and advertising materials.


Moe’s is a great opportunity to entrepreneurs with enthusiasm and ambition for development.


Moe’s is the number one Mexican restaurant chain according to Entrepreneur magazine. The company was founded in 2000 and has grown to 467 restaurants in the USA. The company is expanding worldwide and is planning to reach 850 restaurants by 2015. Moe’s is currently offering multi-unit ownership.

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