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Choice Hotels International


Initial fee: $10,000 - $60,000
Royalty fee: Varies
Total investment: $89,800 - $14,636,550
Term of agreement:  20 years, renewable
Branch: Hotels

Did you know the hotel industry is the third largest retail industry in the nation? Well, Choice Hotels is one of the largest and most profitable hotel chains. More than 6,600 hotels in 30 countries consist the numerous brands of the Choice family. Choice Hotels operates since 1939 and was first to offer a brand name and create a hotel chain. It has been franchising since 1969.


The big array of segmented lodgings ranging from limited-service inns to upscale full-service hotels provides entrepreneurs with different investment opportunities. Cambria Suits and Ascend Hotel Collection, as well as Comfort Inn, Quality Inn, Sleep Inn, Econo Lodge, Rodeway and Suburban are a few of the Choice Hotels brands present on the franchise market.


By being a member of a global family, Choice franchisees have the advantage to use collective efforts to ensure highest profits. The company has a multi-channel centralized reservations system which is helps customers to find information and to make reservations as easy as possible. Choice Hotels was first to implement such a system and today has one of the strongest reservations systems in the hotel industry.


Choice franchisee also benefit from national multi-brand marketing and advertising campaigns and collaborative strategic partnerships. Customer loyalty programs include different Choice Hotels brands.


The company offers comprehensive ongoing support and educational programs for both management and employees. Consultants are available for advice at any time. Franchisees advance from cost-effective methods for developing new hotels and converting existing businesses. Choice provides financial incentives to new franchisees in the mid-scale and economy sectors. If entrepreneurs are converting, they pay discounted royalty fees. Veteran programs are available as well.  


Choice Hotels is one of the world’s largest lodging chains. The company was the first to segment in the hotel industry. It has brands for lower-level lodging services as well as upscale hotel services. It provides business opportunities for entrepreneurs with different investment capabilities.

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