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American Dairy Queen


Initial fee: $35,000
Royalty fee: 4% + Marketing fee 5-6%
Total investment: $779,675 - $1,729,160
Term of agreement:  Varies, renewable
Branch: Food: Ice cream, hamburgers, chicken, sandwiches

American Dairy Queen /DQ/ offers ice cream temptations, shake drinks, breakfast and lunch specialties. There are DQ stores in 6,216 places worldwide. In the USA alone, there are 4,500 franchises yet there are US markets that are still not developed.


The DQ brand is enjoyed by many loyal customers. DQ started in 1940 when an ice cream producer and his son shared their love for soft ice cream indulgencies with retailers. It turned out that they were not the only soft ice cream lovers. 


DQ has 65 years of franchising experience. It provides lead franchise support for the industry. DQ has teams of professionals for most business branches. The Franchise Development team is responsible for doing marketing research and finding fit locations for new restaurant sites. The New Store Opening team takes care of the remaining responsibilities that accompany the launch of a new DQ store. For ongoing support for daily operations franchisees can consult with the Operations Business team. The Purchasing and Distribution professionals retain the buying power and manage the supply chain for all DQ store owners. The Regional Marketing consultants adapt marketing strategies to local consumers and their needs.


The length of the franchise agreement and the franchise fee differ based on the type of store a franchise buys. The DQ Grill & Chill stores, DQ Brazier and DQ Orange Julius stores operate different concept of the DQ brand. Grill & Chill are upscale full-service restaurants; Orange Julius needs a smaller location and in addition offers an Orange Julius menu. 


DQ provides the tools for starting your own business and the know-how of becoming the dairy queen on the market. The company is seeking franchisees worldwide.   


American Dairy Queen is the queen of ice-cream and burger restaurants. Over 6,200 DQ stores are operating worldwide. Almost all of the locations are owned by franchisees; in the USA alone they are 4,548. The company provides different franchise opportunities based on the type of franchise entrepreneurs choose.

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